Balanced Perspectives
Short articles for people running a business. One idea you can use today to make things simpler.
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Two runs a week.
I told a friend I wanted to run a half marathon. A few days later she sent me her registration receipt. I built the smallest plan I could stick to.
July 22, 2026 · 3 min read
I'm Jenny
I grew up helping my parents run their business. They've been at it for 40 years. I then spent over 15 years as a technology consultant and program manager helping Fortune 500 companies. I rolled out systems that are in more than 1,000 stores. Now I work with established small businesses to simplify their operations and figure out what's next.