Hi, I’m Jenny. I grew up watching and helping my parents run their own business. I lived through the long hours, the scrappy problem-solving, and the resilience to keep showing up that it takes to build something of your own. After that, I wanted to do something different with my own career.

For over 15 years, I then worked as a technology consultant & program manager and helped Fortune 500 companies figure out what to build, how to build it, and how not to break what was already working along the way. I quickly adjusted to changing priorities and developed easy to use systems. A grandmother using one of the systems told me unprompted one day when I was a regular customer shopping in the store.

I founded Balanced Process to bring the same thinking developed in large organizations to small businesses, where the owner is the strategist and the operator. I work alongside founders to figure out what to focus on, what growth could look like, and build towards it.

If you’re at a point where “what’s next?” feels like an important question, I’d love to think through it with you.